# BRANDERMIND

> GEO (Generative Engine Optimization) agency. AI-powered websites that work as hard as you do.

BRANDERMIND is a founder-led, remote GEO (Generative Engine Optimization) agency serving the United States, with Fort Wayne, Indiana as the closest marketed metro. We make businesses the one AI agents — ChatGPT, Claude, Perplexity, Google AI Mode — recommend. GEO is also called AAO (AI Agent Optimization); we use both terms interchangeably. AAO is our specific 5-pillar framework for executing GEO. Services span custom Next.js websites, SEO/AEO/GEO optimization, and AI integration for small-to-mid-sized businesses.

## Terminology

- **GEO** = Generative Engine Optimization — the industry term, used in Google search
- **AAO** = AI Agent Optimization — Brandermind's 5-pillar framework for executing GEO
- **AEO** = Answer Engine Optimization — a sibling discipline focused on Perplexity / ChatGPT Search / Google AI Overviews
- All three overlap. We score every audit against the same 5-pillar AAO scorecard regardless of which term the client uses.

## Key URLs

- /aao — main GEO/AAO hub (also: /geo redirects here)
- /aao-audit — free 5-pillar audit (also: /geo-audit redirects here)
- /aao/methodology — the full 5-pillar scoring scorecard
- /aao/glossary — definitions of GEO, AAO, AEO, JSON-LD, llms.txt, etc.
- /aao/score — our own live scorecard (86/100)

## About

- Founded by Rick Butts, 25+ years in web development, 200+ custom sites built
- Solo operator — every project is personally built and managed by Rick
- Discontinued WordPress in 2025; builds exclusively with Next.js on Vercel
- 4.8 Google rating across 16 reviews, 90+ PageSpeed on every site

## Services

- **Web Development**: Custom Next.js sites, mobile-first, built in 2 weeks or less, 90+ PageSpeed, SEO-optimized architecture, structured data, WCAG accessibility
- **GEO / AAO / SEO / AEO**: Generative Engine Optimization (GEO), AI Agent Optimization (AAO — our 5-pillar framework), traditional SEO, and Answer Engine Optimization (AEO) for AI assistants (ChatGPT, Claude, Perplexity, Google AI Mode/Overviews). Free 5-pillar GEO/AAO audit included. Local SEO, Google Business Profile management, content strategy.
- **AI Integration**: Custom AI chatbots trained on business data, workflow automation, AI-powered lead qualification, brand voice calibration

## Industries Served

- Healthcare (HIPAA-aware, patient scheduling, local SEO for medical practices)
- Home Services & Contractors (local SEO dominance, seasonal lead strategy)
- Real Estate (luxury design, IDX/MLS integration, strategic lead capture)

## Pricing

Monthly retainer model with performance guarantees:

- **Launchpad** ($797/mo): 5-page custom site, basic SEO, AI chatbot — for businesses launching or replacing an underperforming site
- **Catalyst** ($1,997/mo): Up to 15 pages, full SEO + AEO, custom AI chatbot with lead qualification — for businesses $250K-$2M seeking organic growth
- **Architect** ($3,997/mo + performance bonus): Unlimited pages, weekly strategy calls, multi-LLM AEO tracking, full content strategy — for businesses $2M+ seeking market dominance

## Brand Mind (Free Tools)

Free AI-powered branding tools at https://brandermind.ai/brand-mind — no cost, no credit card:

- Vision & Mission Generator
- Brand Voice Discovery
- Customer Avatar Builder

## Contact

- Website: https://brandermind.ai
- Email: hello@brandermind.ai
- Consultation: https://brandermind.ai/contact

## Further Reading

For comprehensive details, see: https://brandermind.ai/llms-full.txt