Technical terms explained in plain language. Bookmark this page and come back whenever you hit a term you don't recognize.
Optimizing content to appear in AI-powered search results from tools like ChatGPT, Claude, and Perplexity. Goes beyond traditional SEO by structuring content for AI extraction.
A set of rules that allows different software applications to communicate. APIs power features like chatbots, payment processing, and data integrations.
A Core Web Vital measuring visual stability. A low CLS score means page elements don't unexpectedly shift while loading.
Google's set of metrics measuring real-world user experience: LCP (loading), FID/INP (interactivity), and CLS (visual stability). Critical for SEO rankings.
The language used to style web pages, controlling colors, layouts, fonts, and responsive design.
A Core Web Vital measuring the time from a user's first interaction to the browser's response. Lower is better.
Similar to AEO, focused on optimizing content specifically for generative AI systems that create synthesized answers.
A content management system that stores and delivers content via API, without a built-in frontend. Allows developers to use any frontend framework.
A structured data format used to help search engines and AI systems understand page content. Powers rich snippets in search results.
A Core Web Vital measuring how quickly the largest visible element loads. Should be under 2.5 seconds for good user experience.
A React framework for building fast, SEO-friendly websites with server-side rendering, static generation, and API routes. Used by Netflix, Nike, and Notion.
A protocol that controls how URLs appear when shared on social media. OG tags define the title, description, and image shown in link previews.
A JavaScript library for building user interfaces, maintained by Meta. The foundation of Next.js and the most popular frontend framework.
An approach where websites automatically adjust layout and content for different screen sizes, from mobile phones to desktop monitors.
The practice of improving a website's visibility in search engine results through technical optimization, content strategy, and link building.
Rendering web pages on the server before sending them to the browser. Improves SEO and initial load performance compared to client-side rendering.
Pre-building web pages at build time rather than on each request. Delivers the fastest possible load times.
A utility-first CSS framework that enables rapid UI development with pre-defined classes. Used by BRANDERMIND for consistent, maintainable styling.
A cloud platform optimized for frontend frameworks, especially Next.js. Provides global CDN, edge functions, and analytics.
Guidelines ensuring websites are usable by people with disabilities. WCAG 2.1 AA compliance is the standard for most websites.
An automated message sent from one application to another when a specific event occurs. Used for real-time integrations and notifications.
If there's a term you'd like me to add, let me know. I'm always expanding this glossary.