The machine-readable facts that tell AI who you are, what you do, and where you work.
Can a machine tell who you are, what you do, and where you serve — without guessing?
If it can't, you never make the shortlist the customer actually calls.
Fact Architecture is the Schema.org/JSON-LD layer on every page that describes your business as structured facts — Organization, LocalBusiness, Service, FAQPage, Article, BreadcrumbList. AI agents extract these facts before they ever read your prose. Without them, you're ambiguous — and ambiguous businesses get skipped.
When an agent is asked a question, it scans candidate pages for machine-readable facts first. Pages with a correct Schema.org graph get pulled into the answer; pages without it are treated as unclear and lose to competitors who marked theirs up.
Organization, LocalBusiness, and Service schema with a consistent @id graph
FAQPage and HowTo schema on pages that answer specific questions
BreadcrumbList markup on every non-homepage URL
Consistent name, address, and service-area facts across pages
The free FACTS Score grades this pillar plus the other 4 — and tells you which specific findings are dragging it down.
Free FACTS Score02
Clear, lift-ready answers to the questions your buyers actually ask.
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The machine-readable doorways that let AI tools find, read, and do business with your site.
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Reviews, ratings, and proof in machine-readable form, so AI can verify you're worth recommending.
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Honest, recent signals that tell AI you're still here — and still right.