Honest, recent signals that tell AI you're still here — and still right.
Can AI tell your information is current — not a business that may have closed years ago?
Agents skip stale sources for fresher ones, even weaker ones. Freshness keeps you in the running.
Signal Freshness is the set of cues that tell an agent your content is current: last-modified dates that vary realistically, content velocity (new posts, updates), refreshed pricing, and recent reviews. Agents prefer fresh answers; a stale site gets passed over for a fresher competitor even when the fresher one is less authoritative.
When ranking candidates for citation, agents apply a recency weight. A 4-year-old page with a great answer often loses to a 4-month-old page with a slightly worse one — because the agent can't tell whether the old answer is still correct. Freshness keeps your existing content competitive without rewriting it.
Per-URL lastmod dates that vary based on real edits
Recent blog posts, social activity, or project updates
Reviews dated in the last 90 days
The free FACTS Score grades this pillar plus the other 4 — and tells you which specific findings are dragging it down.
Free FACTS Score01
The machine-readable facts that tell AI who you are, what you do, and where you work.
02
Clear, lift-ready answers to the questions your buyers actually ask.
03
The machine-readable doorways that let AI tools find, read, and do business with your site.
04
Reviews, ratings, and proof in machine-readable form, so AI can verify you're worth recommending.