Case Study
At Home Healers
Custom Next.js website replacing an outdated presence with a fast, SEO-optimized platform built for conversions for Fort Wayne's home care market.
Home Health CareFort Wayne, INLaunched February 2026
Visit Site+84%
Conversion Events
The Site in Action
The Problem
The Challenge
At Home Healers needed a digital presence that matched the quality of their caregiving. Their previous website was slow, difficult to navigate, and failed to generate meaningful leads from search traffic. As a home care provider in a competitive local market, they needed a site that would rank for relevant service keywords, clearly communicate their offerings, and convert visitors into inquiries.
The Solution
My Approach
Next.js Framework
Server-side rendering for fast load times and optimal SEO crawlability
Service-Specific Pages
Dedicated landing pages for each service line (24-hour care, transportation, respite care)
Local SEO Architecture
Service area pages and Fort Wayne-specific content for local search visibility
Conversion-Optimized Design
Clear CTAs, contact forms, and pricing transparency to drive lead generation
Blog Content Strategy
SEO-targeted blog posts addressing key questions families ask about home care
Accessibility-First
96/100 accessibility score ensuring the site works for all users
The Impact
The Results
Search Visibility
+87%
Search Impressions
Nearly doubled daily organic impressions
+16%
Organic Clicks
Steady click growth post-launch
5+ spots
Position Improvement
Rankings climbed significantly
Traffic & Engagement
+84%
Conversion Events
Form submissions, calls, and quote requests surged
+118%
US Traffic Growth
Local market confirmed as primary traffic source
PageSpeed Scores
Lighthouse performance metrics across mobile and desktop.
Mobile
Performance99/100
Accessibility96/100
Best Practices100/100
SEO100/100
Desktop
Performance99/100
Accessibility96/100
Best Practices100/100
SEO100/100
Key Takeaways
- Search visibility is expanding rapidly with daily impressions nearly doubling
- 84% jump in key events confirms the conversion-optimized design is working
- Near-perfect PageSpeed scores provide a foundation for long-term ranking growth
- Content strategy validated with blog content attracting organic visitors
- Fort Wayne-specific terms ranking, with US traffic up 118%
Technology Used
Services Used
Explore the services that made this project possible.
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