Case Study
Skyline Roofing Systems
Modern Next.js website built to compete in Northeast Indiana's roofing market with service-area SEO and conversion-optimized design.
Roofing & GuttersKendallville, INLaunched February 2026
Visit Site+525%
Organic Traffic
The Site in Action
The Problem
The Challenge
Skyline Roofing Systems needed a digital presence that matched the quality of their craftsmanship. Their previous website was slow, failed to rank for important local roofing keywords, and struggled to generate leads from search traffic. In a competitive Northeast Indiana roofing market, they needed a site that would rank for service-area keywords and convert visitors into estimate requests.
The Solution
My Approach
Next.js Framework
Server-side rendering for fast load times and optimal SEO crawlability
Service-Specific Pages
Dedicated landing pages for roofing, gutters, storm damage repair, and siding
Local SEO Architecture
Service area pages targeting Kendallville, Noble County, and Northeast Indiana
FAQ Content Strategy
SEO-targeted FAQ pages addressing homeowner questions about roof installation
Conversion-Optimized Design
Clear CTAs, contact forms, and service area transparency
Accessibility-First
96/100 accessibility score across all devices
The Impact
The Results
Search Visibility
+238%
Search Impressions
Impressions nearly tripled in 15 days
+467%
Search Clicks
Clicks grew nearly 6x post-launch
5+ spots
Position Improvement
Multiple keywords jumped 29-43 positions
475+
Search Queries
Broad keyword coverage across roofing vertical
Traffic & Engagement
+152%
Total Sessions
More than doubled overall website traffic
+525%
Organic Search
Organic sessions grew over 6x with 68% engagement rate
+322%
Engaged Sessions
Visitors exploring the site deeply
PageSpeed Scores
Lighthouse performance metrics across mobile and desktop.
Mobile
Performance88/100
Accessibility96/100
Best Practices100/100
SEO100/100
Desktop
Performance97/100
Accessibility96/100
Best Practices100/100
SEO100/100
Key Takeaways
- Search visibility surging with impressions surging 238% in just 15 days
- Organic search traffic up 525% - the most valuable traffic channel grew over 6x
- Several keywords jumped 29-43 positions in search results
- Perfect 100/100 scores in SEO and Best Practices
- Kendallville, Noble County, and Northeast Indiana keywords ranking across the board
Technology Used
“I was impressed by the knowledge and insight that Rick was able to share in our consultation. No pushy sales tactics, just genuinely teaching me new information so I'm informed when I make a decision.”
Services Used
Explore the services that made this project possible.
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