How clearly your reputation is declared in your site's schema and content — what agents can parse without leaving your domain.
Brand Reputation measures the reputation signals an agent can extract directly from your site: AggregateRating schema backed by a real rating and review count, an Organization.sameAs array linking to your social and industry-directory profiles, a portfolio or case-study page with named clients, and outcome metrics expressed as numbers (not adjectives). Agents weight self-declared authority heavily — but only when it's machine-readable.
When two pages have equally extractable answers, the agent picks the one whose author declares stronger reputation in parseable form. A site with AggregateRating schema, 3+ social sameAs links, and a case-study page with quantified outcomes outranks a site with the same content but no machine-readable identity layer.
AggregateRating schema with ratingValue >= 4.0 and a real reviewCount
Organization.sameAs array linking to 3+ social platforms and at least one industry directory
Portfolio or case-study page reachable from the homepage, with outcome metrics (numbers + %) in the body
The free audit returns your score on this pillar plus the other 4 — and tells you which specific findings are dragging it down.
Free AAO Audit01
The Schema.org markup that lets agents extract facts before they read prose.
02
Readable, extractable answers — the substrate AI agents quote.
03
The machine-readable surface AI agents talk to — llms.txt, sitemaps, feeds, public endpoints, and the 2026 cross-platform standards (A2A, UCP, WebMCP).
05
How recently you've shown agents you're still here — and still right.